A conversion-focused clinic concept that connects editorial brand storytelling with a guided treatment consultation, demo booking flow, and persistent member-care portal.
My role
Product & experience engineer
Scope
Responsive product experience · Active development
In development · Complete consultation, booking, and member-care journeys with automated interaction checks.
I designed and built Aurelle as a complete premium client experience around two business goals: converting mobile visitors into consultation requests and supporting retention through an organized member space. It includes guided goal discovery, appointment selection, persistent member care, accessible motion, medical disclaimers, and automated accessibility and visual smoke checks, with production clinic services planned as the next release.
A premium visual system communicates trust, restraint, treatment philosophy, and clear next actions.
Guided Consultation
Goal-based questions lead to contextual recommendations while maintaining clear non-medical boundaries.
02Conversion1 capabilities
Demo Booking Flow
Treatment context, date and time selection, confirmation, and persistence create a complete conversion journey.
03Retention1 capabilities
Member Care Portal
Upcoming care, credits, routine, timeline, preparation notes, billing, and concierge messaging live in one space.
04Quality2 capabilities
Accessible Interaction
Semantic controls, focus states, mobile navigation, reduced motion, and automated checks support inclusive use.
Browser Smoke Journeys
Automated desktop and mobile flows cover discovery, consultation, booking, portal navigation, and overflow checks.
03 /System design
How the pieces connect.
System workflow
From discovery to ongoing care.
This diagram describes the current clinic concept and demo journey. Clinical services and live booking infrastructure are planned integrations.
Documented project flow
Discover
Public experienceTreatment discovery and goal-led consultation
Guided consultation
Choose
Demo bookingAppointment selection in the prototype
Continue the journey
Return
Member carePersistent member-portal experience
01Connected Client Journey
The public experience, guided consultation, booking flow, and member route share one product model. The next release connects the journey to production identity, scheduling, content, and payment services.
04 /In action
A closer look at the build.
Actual project screens and documented visuals. Open any image for the full view.
